Thinking around social innovation through partner outreach events.
Full Name (required)
Name of your Organisation
Your Email (required)
Name of Organization (required)
Description of Organization (required)
Social Media Link
Founder's Contact No
The 2018 Roddenberry Prize will be awarded to organizations focused on four issue areas ranked in the top 10 among Project Drawdown’s top solutions for global warming: food waste, plant-rich diets, girls’ education, and women’s rights. Four Awardees in each domain will receive $250,000 to continue to implement and scale their work.
TechCamp South Asia is a hands-on, highly interactive three day event to be held in Dubai for selected women social entrepreneurs from Pakistan and India. Entrepreneurs will get to meet world-class trainers who will help advance their business goals. They will also be exposed to new technological tools and concepts that can help address the key challenges these entrepreneurs face every day.
She Loves Tech is the world’s largest competition focused on women and technology. It is open to aplicants from 14 countries, including Pakistan. Any entrepreneur – male or female – who is using technology to positively impact women or any female entrepreneur who is using technology to solve a problem are eligible to apply.
The Islamic Development Bank (IsDB) has established a special Fund, known as Science, Technology and Innovation Transform Fund (IsDB-STIF) to support its Member Countries in finding practical solutions to their key development challenges through the power of innovation.
The Eliasson Global Leadership Prize of the Tällberg Foundation is given annually to outstanding leaders from any country and any discipline whose work is global in application, based on universal values, innovative, optimistic and courageous. Each prize winner receives $50,000, made possible through major support from the Stavros Niarchos Foundation.
The Awesome Foundation is a global community advancing the interest of awesome in the universe, $1000 at a time. Each fully autonomous chapter supports awesome projects through micro-grants, usually given out monthly. These micro-grants, $1000 or the local equivalent, come out of pockets of the chapter’s “trustees” and are given on a no-strings-attached basis to people and groups working on awesome projects.
It aims to fund novel and innovative solutions that have the potential to improve people’s lives. The program awards funding of up to USD 100,000 each to social enterprises, startups and projects from around the world, based on their ability to impact lives positively and generate real social value.
Every year, Acumen Fellows Program in Pakistan equips 20 extraordinary individuals with the knowledge, support system and practical wisdom to drive positive change in society. Over the course of a year, Fellows remain in their jobs while taking part in five week-long seminars, where they receive the tools, training and space to innovate new ideas, accelerate their impact, build a strong network of social leaders from across their region and around the world.
DICE-AFS, 2017 is a focused strategic initiative of DICE Foundation USA which is led by University of Agriculture Faisalabad (UAF) in close collaboration with a consortium of selected universities, the Government institutes, Agriculture and Food Industry. The broader scope of DICE Agriculture and Food Sciences is to foster culture of innovation and entrepreneurship in Pakistan and make it part of nation’s DNA.
The SDG16 Innovation Challenge is a month-long competition through which young Pakistanis can submit creative ideas related to issues of peace, justice, and accountability. Twenty finalists will be selected from around the country for a two-day workshop in Islamabad to develop and pitch their ideas, after which winners will be supported by UNDP and the Accountability Lab Pakistan.
Uptrade is a model that allows cash strained rural communities to barter livestock for life-enhancing solar water pumps and solar home lighting systems. They identify off-grid and grid deficient rural communities in Pakistan, understand their energy requirements and capacity to pay. Then they develop barter solutions (like Goats for Water) that allows each community to meet their energy and water needs in a sustainable, scalable way.
Enent has designed a product Intellica – “The Load Balancer” which is a state of the art computational hardware, that considerably reduces the consumer’s electricity bills. Enent focuses on innovating the existing methods that is being followed by the industry to enhance the efficiency and profitability.
ProCheck works with pharmaceutical manufacturers to assign a unique code to every medicine pack. By having every medicine with a unique I.D, replicating the packaging becomes ineffective for counterfeiters. Patients simply have to SMS the code to 8776, and within seconds, receive confirmation that their medicine is genuine. ProCheck, thus, aims to ensure access to genuine products for consumers and help
manufacturers regain access to market share by eliminating product counterfeiting.
3W Systems is providing cost effective and innovative solutions to its clients in the field of water and wastewater treatment from a decade. 3W research team is exploring novel sustainable wastewater treatment technologies keeping in view the local (Pakistani) environmental and energy issues.
PakVitae’s mission is to make access to clean water for everyone easy and affordable. It designs highly cost-effective off the grid water filtration solutions which are tailor-made to meet the needs of millions around the globe living at and below the poverty line.
Their wireless water tank management system completely automates the overhead water tank filling process, thus eliminating the need to manually operate the water pump. Installation is super easy and can be done in minutes. It eliminates the water and power wastage caused due to overflows and also removes the hassle of operating the pumps manually.
Saaf Suthraa Shehar
Saaf Suthra Sheher is committed to make environmental management an integral part of development process, whereby policy makers and public at large consider it their responsibility to capitalize on the intrinsic environment development correlation. Setting up Social enterprises around concepts such as recycling, access to basic services and urban regeneration is their another specialty, whereby they have
suggested and implemented pilots.
Pharmegen water is providing clean, safe, affordable drinking water in Lahore.
Pharmagen Healthcare Ltd. (PHL) is a social enterprise and an investee company of the Acumen Fund working to promote preventive healthcare in Pakistan, particularly in the Bottomof-the-Pyramid (BOP) population by making accessible clean & purified drinking water to the masses.
ModulusTech is a one stop, flat-packed, housing solution. It provides portable housing that can be set up in as little as three hours. From setting up large cost effective housing colonies, to catering the product to the client’s needs, ModulusTech offers you sustainable solutions which are energy efficient using methods such as solar integration.
Ghonsla caters to under-served markets and provides insulation solutions that are highly effective, economical & sustainable. Ghonsla is a team of entrepreneurs, engineers & community champions committed to use simple technology to transform how we live & the impact we have on the economy
& the environment.
Harness Energy provides sustainable solutions to Pakistan’s energy-starved population in the form of solar products, bioenergy, and clean cook stoves. All their solar products are quality-verified according to Lighting Global standards. They are courrently operating in Lahore, Chakwal, Khushab and
Layyah and aim to serve around 1 million population by 2020.
EcoEnergy address a growing energy deficit by providing affordable, cutting-edge solar technology to under-powered communities in Pakistan. Through their sales, service and distribution network, it powers lights, cell phones, fans and televisions for households and small businesses, transforming the lives of women, educating the next generation, impacting environment and the economy.
Jaan Pakistan intends to provide research and manufacture affordable energy solutions for low-income communities across rural and sub-urban Pakistan. They also aim to help pave the way to indigenize other established technologies to enhance disposable income(s) and the collective purchasing power of low income communities.
Amden is helping chronically poor households through a ‘revolving livestock model’. It offers these families a base package of 3 goats and 10 poultry birds along with seeds for organic kitchen gardening. After 18 months, 5 goat offsprings and 15 poultry birds are recovered from each household and the base package is transferred to a new household in the next cycle. The excess is sold to meet the operational cost of
the program. This program has, till date, served more than 930 families in Southern Punjab.
Ricult aims at improving productivity and profitability of smallholder farmers in developing countries using technology. It bridges the credit, information and access gaps that plague these farmers and force poverty on them, generation after generation. By simply addressing the major pain points of these farmers with technology based solutions, it has launched an integrated digital platform that has the potential to revolutionize farming
Cowlar makes wearables for dairy cows. Dubbed as “Fit Bit for cows”, the startup designs special collars that monitor the animal’s temperature, activity and behaviour allowing farmers to detect when the animal is in heat and the best time for insemination. These devices help farmers achieve high
reproduction rates, early disease detection, increased milk yields, operational efficiency and feed optimization.
Good Earth is an online marketplace for healthy, all natural food produced by small scale farmers in Pakistan. Good Earth ensures the delivery of the highest quality, sustainably grown produce with complete traceability of the food. Their mission is to improve small-scale farmers’ incomes, improve access to organic produce, and improve soil conditions, leading to improved social and economic well-being for smallscale
farmers as well as environmentally sustainable food production.
Organic Jiyo was founded to fill the existing gap between buyers and suppliers of organic products.. Organic Jiyo’s online marketplace is the premier source for a wide variety of organic products from leading and emerging producers. Through this platform, local produce gets maximum visibility and consumers get verified organic products.
Jeevay Sehat is a Karachi-based startup making use of technology to connect patients with doctors. It removes the need for long queues for appointments with a doctor and connects patients to medical experts through a video link. The doctor is able to analyze a patient’s vitals and tests and provides online prescriptions. The mission of this startup is to improve accessibility of healthcare.
Rah-e-maa is a company that designs ICT services to improve maternal and child health in Pakistan. Its first product, Super Abbu (Super Dad) is a free hotline targeted at low-income and low-literate expectant fathers. The service connects them to each other and to doctors over a simple phone call, allowing them to record questions that get answered by a doctor within 48 hours. Super Abbu has so far acquired 21,500 users since its launch on 31st December 2017.
Sehatmand Mustaqbil aims to set up telemedicine facilitation units in rural and underserved communities. The facilitation unit will be using ICT enabled units to provide medical consultation by connecting doctors with patients. By connecting doctors to patients, they aim to increase access to healthcare facilities for the underprivileged and bring Pakistan one step closer to a Sehatmand Mustaqbil.
e-novatRx is Pakistan’s first e-pharmacy benefit management (ePBM) system that will provide Pakistanis with access to pre-discounted, quality medicines and continuity of care via Electronic Medical Records in collaboration with NADRA.
ReliveNow will be an online platform that will provide a mobile connection between psychologists and people looking for counselling and therapy. Relivenow is the bridge that connects you with experienced psychologists, therapists or counsellors from the convenience of one’s own space. We are an online
counseling service platform that wants to assist patients through their journey of recovery. They are working to spread mental health awareness.
Detect & Diagnose
Detect and Diagnose is a Computer-Aided Diagnosis (CAD) System designed for doctors and radiologists for the detection and identification of abnormalities in Chest Computed Tomography (CT) scans. Such a system will be assisting healthcare professionals, rather than replacing them, by providing a second opinion to compare with the original evaluation hence minimizing the probability of mis-diagnosis.
Save My Scope
Save My Scope is advancing the future of healthcare, through an innovative endoscope adapter and HIPAA compliant iOS application. This will allow otolaryngologists to perform and record laryngoscopy examinations anywhere, leading to improved patient care.
Qury tech is established to impact millions of children living in low resource environment faced with morality risk from acute respiratory infections. Qury is a Wifi enabled health wearable which detects key health vitals continuously by skin contact from your wrist. All data received by their field devices are connected to a main EMR interface to be used a medical record. All of the key vitals detected by a Qury device can be used for early diagnosis of Acute Respiratory Infection and other related illnesses in infants and adults.
Virtual eye is a start-up developing smart devices and mobile applications for blind and visually impaired people to make them self-reliant. It is currently working on two type of products: (a) Virtual Eye smart camera device – an audible artificial intelligence based device and (b) Android mobile
application named VE Money Reader.
AzaadHealth is an online HIPAA compliant platform which allows healthcare providers and patients to share medical information. Its a complete health information management and data analytics tool for the entire family. AzaadHealth incorporates FHIR and HL7 frameworks, making it compatible with almost every healthcare system. This creates a network of healthcare providers where data transfer is secure and seamless.
Byonyks Medical Devices is Pakistan’s first biotechnology company. The mission of this firm is to develop state of the art medical technology for the people of Pakistan and other developing countries. Byonyks is in its first year of innovations. They are working on their first medical device innovation that will benefit thousands of dialysis patients across the world.
Rizq is a social enterprise that aims to make feeding convenient and food waste minimal to end hunger. Through Rizq FoodBank, one can play his part by sharing food with them and save a person from an empty stomach. They handle distribution of fresh food, excess food channelisation, rations and lunch boxes for kids.
Sehat Kahani is a revolutionary step in the healthcare industry. Their aim is to make affordable health care facilities accessible for all irrespective of cast, color or creed across Pakistan. Sehat Kahani is a tele-health Platform that connects at home-out of work force female doctors to underserved patients in low and middle income markets providing access to quality health care.
Grit 3D is a one stop 3D Printing Platform which Provides complete range of 3D printing services and 3D Product Designing. They design and manufacture Upper Limb Prosthesis for Disable Community to enable them. They also provide 3D Printed Anatomical Models for the most complex Surgeries to aid Surgeons for Pre- Surgical Planning..
BoloTech is a health startup that has developed a speech therapy tools to assist people with speech impediments. Their easy-to-use portal enables verbal interaction between individuals with speech disorders and their caretakers, parents and health professionals, thus improving their efficiency in speech. They have clinical and home-based therapy solutions to facilitate the speech and communication difficulties primarily in Urdu. They are committed to improve the quality of life for people with speech, language, and cognitive difficulties.
Home and Office Services is a web and mobile based company committed to bring better employment opportunities to the informal job sector and improve the lives of millions. The company aims not only to help the blue collar workers but at the same time assist the upper middle class households and offices in regards with all sorts of helpers by bridging the gaps and connecting the right employer with the appropriate job
seeker via multiple networks.
ConnectHear aims to bridge the communication gap between the deaf and mute people and the community at large. It is setting up a sign language interpretation system, connecting sign language interpreters to the deaf and mute individuals or organizations who cater to them. Alongside, it is also
developing an application to convert audio to sign language, using Pakistan Sign Language to make our application
convenient to be used in Pakistan.
J-axis is a start up game and design studio. They design interactive and concept learning games for kids. Their idea is to educate kids and boost their creativity in a very innovative way, through games and graphical videos. Their games are addictive, educational and most important fun
Aurat Raaj believes in the power of digital content to end gender violence and inequality. They inspire girls and women through innovative tech. Their articles and videos showcase powerful, inspiring role models in STEM and other fields who are breaking gender stereotypes and barriers. Their workshops
inspire girls to become techpreneurs, prepare them on issues like consent and confidence and empower them with self defense skills.
Micro-Nets is a registered company working for educational development by designing products and services to solve basic problems in our Education System. It is an innovation to teach better and to learn better.
Fori Mazdoori is a digital service that helps connect labour with potential employers through smart-phone apps, website and SMS based services. It helps in access to quality labor and contribute towards reduction in unemployment. It aims to change the lives of millions of labourers across South Asia who are not technology literate. FM also greatly helps employers (such as housewives, builders) to find peer rated quality labour with a click.
UpSkill is Pakistan’s first e-learning portal. It is an initiative which intends to fill all the voids in a graduate’s CV and intends to help them get all the necessary knowledge which is relevant to their field. UpSkill offers MOOCs to Pakistani students. The students can enroll in these online courses and
can learn practical skills that will help them succeed in the local job market.
DESK aims to bring the Pakistani education sector at par with global standards. The venture is working to provide a unified platform of video content, digital assessments and online reading material to various educational institutions.
EDKASA aims to increase access to quality secondary education by making available top quality secondary teachers across the country through their interactive online learning platform. The platform allows for live, interactive classes connecting one teacher to up to 100 students at a time. Using the EDKASA
Direct product, students from anywhere in the country can join the platform using an internet-connected device. In parallel, EDKASA will make available its ‘teacher stream’ to EDKASA franchisees, targeting those students who cannot directly connect to the platform.
Q-OBE is a Software Application for Universities, Colleges, Schools and Vocational Institutes to maintain and improve Quality of Education using OBE (Outcome Based Education) Methodology. Quality OBE is cloud based Information system which facilitates Institutes to manage quality of education using Outcome Based Education (OBE) Methodology.
Herstellar is empowering women by educating them through technology. It is providing them with easy tool-kit from which a lay-person can learn to be a maker through learning technology. This way, women can play an important role in solving real world problems.
DIY Geeks has taken a strong stance to inculcate a “Do It Yourself” culture in the students of Pakistan and enable them to take control of their education by physically practicing what they learn in classrooms via their DIY Kits. Circuit components, wires, terminals and transistors in the kit engross the users into building their personal small level electronic devices from scratch.
Club Internet is a startup that wants to help more people to use internet all across Pakistan, especially in areas where the internet is unheard of or access to it is sorely lacking. Club Internet wants to make internet usage mainstream, by imparting education and training programs all across Pakistani cities and villages.
Mauqa Online is an effort to bring the benefits of the internet to the underprivileged across the world. They are developing an interface that translates the contents of a webpage or an
application to graphics and audio only, hence communicating the message without text. The platform connects uneducated and underprivileged people with nearby work opportunities. Mauqa Online uses human-centered design thinking to develop solutions for the base of the pyramid population. These solutions leverage the scale and accessibility of telecom and bring real economic benefits to these uneducated users.
Ghar par which translates loosely as “AtHome”, provides beauty services at your doorstep. GharPar functions as a platform connecting at-home beauticians from underprivileged and minority backgrounds with female customers who are pressed for time. The user-friendly website enables customers to pick
and choose from a variety of services and view the individual price of each service before booking an appointment, thus ensuring convenience and economy of time.
The Counsellor provides a platform to the students to connect with career counsellors and get the counselling they need. Our facebook group is a public forum where counsellors and students can easily interact with one another and gain valuable insight from peers and mentors.
WeMakers hopes to teach young children the concepts of 3D Printing, robotics and more, with the eventual goal of bringing out the Maker in every child. Their latest project is the Tinker Box, a monthly subscription-based toolkit that allows young kids to use problem-solving and critical thinking to solve a
Concrete To Abstract
Concrete to Abstract believes in a concept-driven pedagogical philosophy towards teaching Maths. They design teaching aids and math manipulatives, which can then be used to train teachers in their customized Maths Lab, to make learning Maths fun for all.
Tools for Teachers
Tools for Teachers is a cellphone application which will provide pedagogical support to all teachers, to make teaching stress-free and make the learning process more effective and interesting for all learners.
Instrucfor is an online marketplace for hiring instructors and tutors on the basis of their skills, expertise, experience and reviews of their past students. Instrucfor helps students and parents hire the ideal tutor.
Techtree produces self-explanatory educational robotic kits for all school going children who are facing a lack of exposure to technical or multidimensional education. The robots can be controlled and programmed through Techtree’s software and smartphone application. TechTree envisions to ensure the future generation is well-versed with the scientific and technological revolutions that are shaping the world of
today by fostering in them the passion to explore fascinating possibilities in S.T.E.M fields.
The Unipedia is an online web portal where students can prepare for different pre-entry tests. They can also use the website to search and apply for internships and jobs with a single click.
Nearpeer.org is a MOOC platform that offers online video courses that are institution specific. It is established to create a self learning and evolving learning community where peers
help each other by offering institution specific courses.
Asaan Taleem connects qualified women (tutors/ professionals/ homemakers) to teach girls through live video classes, providing easy access to quality education. In this way, they also empower women who are looking for flexible work hours, by enabling them to earn from home at their convenience.
EjaadTech is an engineering and technology research and development services firm, focused on hardware products and STEM/STEAM Education, based at Karachi, Pakistan. They are a team of engineers, designers, developers, makers and tinkerers who love to acquire, learn and work on new and innovative technologies. They have expertise in electronics design and manufacturing, product conceptualization, product proof-of-concept, prototyping, industrial monitoring and control systems and more.
LearnOBots is a startup that focuses on providing Science, Technology, Engineering, Arts and Mathematics (STEAM) education to children. They are the leading player in STEAM education in Pakistan, and not only conduct workshops and camps on a regular basis, but schools have also started integrating their program into their curriculum. They also have a series of educational toy robots.
Studentary is using the power of geo location to revolutionize the way books are bought and sold in Pakistan. Studentary believe that education should be affordable and accessible for everyone. It uses technology to ensure that books are not wasted and those who can not afford new textbooks have access to affordable used textbooks.
HujraSchools aims to redefine hujras and upgrade from a large under utilised spaces for hospitality to lively community centres abuzz with learning & creativity. Hujra Schools will enable students to become Scientist, Technologist, Engineer, Artist and Mathematician.
AzCorp Entertainment was created to provide meaningful & entertaining storytelling with embedded civics, social justice and gender equality themes. AzCorp’s vision is a relatable universe of heroes and villains that come alive through thought-provoking stories, that prompt dialogue, instill critical thinking, evoke social consciousness, and compel positive local action by its readers.
Grassroot Consultant is established to enable quality education for 1 Million students by 2020. It aims at joining hands with public and private schools to improve their School Management, Teaching Quality and Student Learning
ELN is an online platform that wants to be at the forefront of educational advancement, to revolutionise the perception and experience of e-Learning, to make quality e-Learning accessible, affordable and achievable for every person who wants to learn. ELN provides high-quality, certified education that can help individuals and nations to progress and prosper.
LettuceBee Kids is a sustainable solution to enrich the lives of street children and reintegrate them into society with dignity. The underlying aim is to establish human ties that are inviolable by race, culture, religion or politics. By establishing long-term partnerships with public and private schools, LBK aims to ensure that the children stay in school and continue on a path towards a better future
WonderTree is developing an E-curriculum for special kids. Wonder Tree is redefining special needs therapy using Augmented Reality games. Their AR games are especially designed to make therapy for differently-able kids interesting and a fun experience, with adequate reporting system that lets therapists and parents measure improvement
MeraSABAQ is custom-made tablet designed to be used both by proficient as well as novice teachers across formal and non-formal learning environments. Designed to encourage peer learning where students learn together, with and from each other, meraSABAQ can be used to target numeracy and literacy skills and develop science concepts of students from kindergarten to grade 5. MeraSABAQ’s pedagogically sound and engaging digital content in regional and local languages can be easily integrated to create a blended learning experience or used as a supplementary resource to revise previously taught concepts.
Project 50 Kids
Project 50 Kids is a social enterprise that is working to promote technology literacy, critical and creative thinking while building a strong human connection. Their mission is to harness the
kids’ creativity. Project 50 Kids believe that by integrating intellectual and material resources on one platform, they can create a powerful connection that will bring together aspirants from across social classes, enrich experiences and help accomplish greater achievements.
The History Project
The History Project, a Pakistani education organization focused on creating a global citizenry tolerant of differences and equipped with the ability to think critically about the abundant
rhetoric of intolerance. Their mission is to introduce students in their formative years to competing narratives of national textbook history and help them develop an understanding of the historical context of identity, while building their capacity to become independent critical thinkers.
Science Fuse is a social enterprise working to promote science education among young learners. Their goal is to make science research an equally viable choice for youngsters to pursue in leisure time as is perhaps indulging in sports, music and arts.They also offer young students a unique opportunity to learn science by ‘doing’ at summer camps, extracurricular science workshops and after-school science clubs. Their mission is to inspire the next generation of scientists and engineers, to engage the wider public with STEM (Science, Technology, Engineering and Maths) as part of popular culture, and to strengthen connection between researchers and the public.
Rahnumai aims to increase higher education enrollment especially for students who do not have direct access to universities across Pakistan. Most universities in the country do not have an online application portal. Rahnumai’s online portal allows students from every region in the country to fill their university applications online without any barriers and select the universities where they want to apply. The organization then forwards these applications to the universities on students’ behalf. In order to create access in areas where internet and computer facilities are not widely available, they conduct sessions in colleges to help the students navigate their portal and fill the application form.
Ravish is a social enterprise that works for peace building, tolerance and empathy and aims to resolve conflicts that emerge from differences in cultures, religions and ideas. They do this through their 40 hours long activity-based curriculum for middle and high school students, executed by in-class trainers and cultural representatives from 15 different countries across the globe. The curriculum has empirically proved to increase levels of empathy and tolerance in students who go through their program.
The Dot and The Line
Dot & Line Club is a nurturing cocoon that builds strong bonds, weaves big ideas and stretches the imagination. Its range of well researched workshops are for children aged 9 months to 12 years. Its inspiring workshops are high on creativity and stimulate both sides of the brain. Dot & Line Club builds motor skills and nurture secure bonds in children through movement and music, stretch imaginations through art and conversation.
Amal helps Pakistani youth build bridges to their career aspirations. Amal Academy is a professional development institute that teaches skills fundamental to pursuing one’s dreams. It aims to bridge the income gap in our society by developing soft skills (communication, leadership, confidence, teamwork, public speaking) in youth which are highly sought after by industry experts.
Dheere Bolo is an activist publishing house working to bring you beautiful, authentic stories from across Pakistan. Created by teachers, Dheere Bolo’s songs, stories, and curricula align with the Pakistan National Curriculum. It is their express goal to improve and enhance learning in the classroom and beyond.
TeachifyMe.com is an initiative taken, to provide a quality online educational platform to students all over the globe. It provides students with the best revision resources created according to the syllabus of each subject, thus providing accurate and specific information required by the students to get a better grip over their subjects.
Catco Kids runs daycare facilities in Pakistan that cater to women and children from all levels of income and works to promote the development of quality childcare in Pakistan and the establishment of a National Childcare System in the country. It is a major provider and pioneer of quality daycare programs in Pakistan. Established in Karachi in 2003 as a social enterprise, the organization has expanded to have four corporate centers and one community center in the Karachi area, as well as five corporate centers in Punjab. Planning a social franchise launch.